Thornley Fallis is partnering with Gini Dietrich and Arment Dietrich
Today is a big day for me and the team at Thornley Fallis. We announced a partnership with Gini Dietrich and her team at Arment Dietrich. I’ve known and collaborated with Gini Dietrich for over two...
View ArticleGini Dietrich is Marketing in the Round at Third Tuesday
Gini Dietrich is everywhere! Including this month, at Third Tuesday Toronto #3TYYZ and Third Tuesday Ottawa #3TYOW. Over the past two years, she has built a large online following at her blog, Spin...
View ArticleInside PR: Google+ Communities, Twitter Photo filters and Facebook Democracy...
Episode 3.19 of the Inside PR podcast has just been published. In this week’s episode, Gini Dietrich, Martin Waxman and I talk about a number of things that caught our eye. First up: Google+...
View ArticleThe final episode of Inside PR – at least for 2012
It’s the end, at least for this year. The final episode of Inside PR for 2012 has been posted. In today’s episode, Gini Dietrich, Martin Waxman, I look back at the trends in 2012 that stood out for us....
View ArticleInside PR: Where do you place your trust?
In this week’s episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about the challenge of determining what news coverage we can trust when traditional media outlets vie with...
View ArticleInside PR 334: Community at Social Capital Ottawa
Gini Dietrich, Martin Waxman and I had a rare opportunity this week. We were able to record the Inside PR podcast with all of us sitting face to face in one place in real life. We were in Ottawa to...
View ArticleYou can't judge a presentation by its title
June was a month of wall to wall conferences. And those conferences brought Gini Dietrich, Martin Waxman and me together in two cities – Austin and Ottawa – and pulled us to opposite ends of the...
View ArticleGini Dietrich tells Third Tuesday why Spin Sucks
Gini Dietrich is coming back to Canada. Even better, she’s coming back to Third Tuesday. Gini will be doing the Canadian launch of her new book, Spin Sucks, at Third Tuesday Toronto (#3tYYZ) on April 7...
View ArticleOn Inside PR this week: Spin Sucks!
Spin sucks! You know it and I know it. And Gini Dietrich knows it. But even more, Gini has written a new book, Spin Sucks, in which she shows us how to replace spin with authentic communications that...
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